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CHP Launches ‘Share the Road’ Campaign

In 2011, 433 people were killed in California in motorcycle-involved collisions, a twenty percent increase from 2010, according to the California Highway Patrol (CHP).

California has more than 1.3 million licensed motorcycle enthusiasts who will testify that the beautiful weather and scenic highways make California an optimal location for motorcycling. Due to California’s expanding population and increasing popularity among motorcyclists, motorcycle safety is being pushed to the forefront at the CHP.

As the 7th largest law enforcement agency in the nation, the CHP has committed itself to finding new and innovative ways to secure the safety of all who travel its roadways. With this in mind, the CHP has been given a motorcycle safety grant with the goal of reducing the number of people killed or injured in motorcycle-involved collisions.

In addition to showing a 20 percent increase in people killed in motorcycle-involved collisions, the CHP’s Statewide Integrated Traffic Records data also shows that over 12,000 people were injured in similar collisions, a ten percent increase over the 2010 statistic. Motorcycle collisions, in general, increased by ten percent from 2010 to 2011.

The CHP intends to take several steps to meet the goal of reducing motorcycle collisions and the deaths and injuries associated with them with help from the California motorcycle Safety Enforcement and Education III Grant.

The CHP will be building on National Safety Awareness month to launch their own month-long “Motorcycle Safety Awareness” campaign in May. There are also plans for a year-long series of public outreach campaigns throughout the state where there will be more than sixty motorcycle safety and road-sharing presentations held at venues throughout California.

Emphasizing the “Share the Road” message will be a major component of the outreach campaigns to educate both motorcyclists and drivers about their shared responsibility of safety while on the road.

CHP Commissioner Joseph Farrow stated, “Motorcyclists have all the same rights and responsibilities as any motor vehicle driver on the roadway. Year-round, we urge the motoring public to keep an eye out for one another and safely share the road.”

Funding for the new safety campaign was provided by a grant from the California Office of Traffic Safety through the National Highway Traffic Safety Administration.

At Russ Brown Motorcycle Attorneys®, we also believe strongly in SHARING THE ROAD. That’s why we launched our own safety campaign, “Keep Me Alive, Don’t Text and Drive®“. It’s also why we offer Free “Kill a Biker, Go to Jail” stickers for all motorcyclists. We also offer BAM, the nation’s largest network of Bikers Helping Bikers® –free roadside and legal assistance program. To learn more about BAM or our law firm, call us at 1-800-4-BIKERS or visit us on the web at www.russbrown.com. We Ride—We Care—We WIN