Russ Brown Motorcycle Attorneys®: Lyle Lovett Joins the Ride for Kids as National Spokesperson
Four time Grammy award winner Lyle Lovett has agreed to become the National Spokesperson for the Ride for Kids, an event whose proceeds are designed to benefit children diagnosed with brain tumors through the Pediatric Brain Tumor Foundation.
Lovett will be recording public service announcements singling out the Foundation’s goals and what can be done to help. Lovett couldn’t be more thrilled. “All you have to do is meet some of these children that the Ride for Kids helps and it makes you a believer in what it accomplishes,” Lovett said. “The Pediatric Brain Tumor Foundation provides essential funding for research into pediatric brain tumors and really helps children and their families cope with that horrible disease.”
The foundation couldn’t be more excited either—having a spokesperson of Lovett’s stature will only raise their public profile. “We are thrilled that Lyle Lovett is serving as our national spokesperson to raise awareness of one of the deadliest forms of childhood cancer,” says PBTF President and CEO Robin Boettcher. “As a long-time supporter of Ride for Kids, he understands that we’re riding for a reason. With his help, we’ll reach more motorcyclists and educate more people about the need to cure the kids.”
Now in its 30th year, the Ride for Kids program traditionally uses a series of fun-filled, family oriented events that center around the motorcycle community. These rides take place in more than 40 cities across the nation, and feature everything from event activities to emotionally moving speeches delivered by brain tumor survivors and their families.
The Foundation was created in an effort to reverse the virtual death sentence that kids diagnosed with the disease received up to that point. With significant support from America Honda Motor Company Inc., presenting sponsor since 1991, and other sponsors like Cycle World, IMS and Geico, the Ride for Kids has been able to support new research that has resulted in progress being made developing new therapies and treatments for those afflicted with this potentially deadly cancer. The disease affects more than 28,000 children in the USA and the motorcycle community has helped raise over $70 million for the cause since 1984.
There is still a lot of work to be done. Check out www.rideforkids.org to see how you can participate and contribute to eradicating this deadly kids’ disease.