When Harley-Davidson Motorcycles became the official corporate sponsor of the Muscular Dystrophy Association in 1981, the young Harley-Davidson dealership in Glendale, California decided to hold a fundraising event for the MDA. While this Biker’s Carnival included a dunk tank, softball toss, and target shooting, it only raised $1500 for the cause. Despite these setbacks, the owner of the dealership, Oliver Shokouh, decided to give the Carnival one last shot. The following year, when the second annual Biker’s Carnival only raised $3000, the idea was abandoned.
In 1984, however, Oliver decided to try one last time, but he knew he would need some major league help. With Peter Fonda, Willie G. Davidson, and Robbie Kreiger of the Doors on board, the first Love Ride was held on November 11, 1984 and it was a huge success. Over 500 people attended to show their support for the Muscular Dystrophy Association and a tradition was born.
During the last 28 years, the Love Ride Motorcycle event has continued to raise money to support various charities. In addition, it has bonded a community and raised awareness for diseases that affect thousands of children and adults every year. Celebrity bikers, including David Crosby, Dwight Yoakam, Bruce Springsteen, and Sammy Hagar, along with top notch musical performances, continue to draw crowds to the ever-growing Love Ride. Last year, in spite of the economic turndown, the Love Ride Retro exceeded all attendance and revenue expectations and sold out!
This year, the Love Ride is raising money to support Autism Speaks. Autism affects 1 in 110 children and is steadily growing. You can donate directly to the cause, sign up to ride this year, or become a top fundraiser. By raising money for this important cause, you have the opportunity to enjoy VIP treatment during the event and even take home a commemorative leather jacket.
Come join us at the 2011 Love Ride at Castaic Lake on October 23, 2011 and show your support for a great cause. While you’re there, you can learn more about BAM, our free roadside and legal assistance program for motorcyclists. The Russ Brown Motorcycle Attorneys® are excited to be sponsoring the event this year! We hope to see you there! Call us at 1-800-4-BIKERS.
We have offices to serve riders all over the US. From a top motorcycle lawyer in Los Angeles to top biker attorneys in New York. We are here for you!