Motorcycle sales data can be hard to come by, but there is some that is publicly available. While many motorcycle companies are focused on their American sales, the ones that have branched out into international markets are beginning to reign supreme. Polaris, Ducati, Honda, BMW, and Harley Davidson are all popular and hugely successful motorcycle companies. But which one is the World’s Best Selling Motorcycle Company?
Surprisingly, the world’s best selling motorcycle company is a Honda. Honda’s motorcycle division sold nearly 15.5 million motorcycles worldwide in 2012. The majority of those bikes were sold overseas in Japan and Asia. A shocking 13.2 million motorcycles were sold in Asia alone. In America, Honda also does quite well with 153,000 bikes sold. This represented a 43% increase in sales from previous years.
According to Honda’s reported sales from the fiscal year ending on March 31, 2013, Honda’s motorcycle operations generated net sales of 1.34 trillion yen, which is $13.7 billion U.S. dollars. Models, such as the Gold Wing F6B, the CRF250L, and the CRF110 helped increase Honda’s North American sales. Projects for the fiscal year ending on March 31, 2014 have Honda reaching sales of 17.4 million units.
Honda’s supremacy in the Asian market awards this motorcycle giant the title of World’s Best Selling Motorcycle. But, other competitors aren’t too far behind. Take Harley-Davidson for example. Harley-Davidson’s focus on American markets has shifted and sales are growing in Latin America now. They will likely continue to grow their international brand over the next few years.
Ducati is also growing and now claims 10% market share in its target market of luxury bikes. BMW’s sales have remained steady the last several years, and Polaris is also growing nicely, thanks to their Victory and Indian bikes.
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