Sasha’s Cycles of Sturgis, South Dakota

Sasha’s Cycles of Sturgis on Main Street specializes in pre-EVO restorations and builds, with a few EVOs also calling it home. The 1950s gas station location is steeped in motorcycle history, featuring vintage motorcycles, art, apparel, and memorabilia....

Laura Klock President and Founder of Helping with Horsepower

Laura Klock is an accomplished woman with a diverse set of accomplishments. She is a grandma, mom, and owner of Farm Life Creamer. Klock is also the President of Helping with Horsepower, a Motorcycle Land Speed Record Holder, and a former Grand Marshal of the Sturgis...

Editor in Chief of Easyriders Magazine, Dave Nichols

For decades Dave Nichols has been an icon of motorcycle magazines, including Outlaw Biker and Easyriders Magazine. Meet the guy who helped bring you David Mann and decades of great content to the motorcycle community. Interviewer: Rusty Coones, legendary bike builder...

Michael Lichter, The Worldwide Motorcycle Photographer

Watch to learn how Michael Lichter created his career as the best-known photographer in the motorcycle world. Some clients include Easyriders magazine, Cycle Source Magazine, Indian Motorcycles, Big Dog Motorcycles, Wiley-X Sunglasses, Harley-Davidson, Nikon Cameras...

Alicia Mariah Elfving AKA MotoLady

MotoLady: A woman who loves motorcycles and has a passion for riding. Our firms longtime friend and well-known figure in the motorcycle community explains how she got into motorcycling, how she created her brand, and what’s ahead. Interviewer: Rusty Coones, legendary...