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Russ Brown Ambassador: Greg Lutzka

Russ Brown Ambassador: Greg Lutzka

Greg Lutzka is a skateboarder’s household name. He’s an OG in the skate world and has been a trailblazer for most of his life. He’s the kind of skateboarder you see in mainstream skate videos, or on video games. Greg has been in commercials, Snoop Dog videos, he...
Canadian in SoCal

Canadian in SoCal

Oh, you don’t know who Becky Goebel is? How about ‘Actually it Axel’? Haven’t heard of Dreamroll? LoserPalooza? (I’m sure you have) Well, I’m here to tell you about an all-around badass, who happens to be my best friend! Becky’s a writer, rider, event...
American Legend: Rusty Coones In His Own Words

American Legend: Rusty Coones In His Own Words

Motorcycling is usually viewed as a hobby or a sport, and sometimes a lifestyle, but for people like Rusty Coones it might be best described as a calling. Growing up on dirt bikes in Madera, California is pretty common, but for Rusty it led to customizing Harley’s and...
Firestone Walker: The 805 Story

Firestone Walker: The 805 Story

The beautiful Central Coast of California likes to stay a bit under the radar but is home to a lot of unique things. It is known for breathtaking coastlines, golden rolling hills, epic backroads, and really good beer. It’s home the Firestone Walker Brewery whose...
Get to know Photographer Christian Guerra

Get to know Photographer Christian Guerra

Every year after Paradise Road Show we get tagged in tons of photos via social media, but two years ago a photographer by the name of Christina Guerra tagged us in a bunch of great photos he shot at the event, and I was 100% sold! I guess I’m a tough critic...
Sade Sanchez: LA Witch

Sade Sanchez: LA Witch

Sade Sanchez is someone I’ve always admired. When I first saw her band, L.A. WITCH, play at Babes Ride Out 5 years ago – I couldn’t believe I was looking at an all-women band that sounded so awesome and just, different. Since then, I have been to 5 of their...