The Devil’s In The Details: D3O Motorcycle Armor

The Devil’s In The Details: D3O Motorcycle Armor

I’m obsessed with motorcycle protection. If you don’t already know why, and are interested in what turned me on to the world of PPE (personal protective equipment), you can read about my motorcycle accident here. While working for Icon Motosports in 2014, I was...
Do I Need To Replace My Helmet After I Drop It?

Do I Need To Replace My Helmet After I Drop It?

Everyone has heard that if you drop your motorcycle helmet, you must immediately buy a new one and throw the old one away.  Everyone has heard it but is it necessary to throw away your $800 helmet over a two-foot drop to the ground?  I emailed multiple helmet...
Meet Candice Cooley, Director of Marketing for Hogs & Heifers

Meet Candice Cooley, Director of Marketing for Hogs & Heifers

Candice Cooley is the Director of Marketing for Hogs & Heifers in Las Vegas Nevada. Along with the crew at H&H, she is contributing to a community that goes so much more beyond just motorcycles. People from around the world come to visit the bar that is known...
Emergency Braking and Motorcycles

Emergency Braking and Motorcycles

One of the ways we can avoid motorcycle accidents is by understanding our braking system, and how we apply the brakes could significantly affect how quickly we stop. There is a lot of power in the front brake.  Motorcycles have a minimum of 70% braking power on the...
The 10,000 Mile Hoka Hey Challenge 

The 10,000 Mile Hoka Hey Challenge 

Beth is the co-founder of Hoka Hey Challenge and explained that the Hoka Hey Challenge is about bringing awareness to social issues while riding in the most beautiful places in North America.  The Hoka Hey Challenge did not start until 2010, and it was approximately...